AT&T, Discovery join media brands as cord-cutters encroach

today05/17/2021 57

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NEW YORK (AP) — U.S. telecom giant AT&T Inc. has signed a deal to combine its media business, including CNN, with Discovery Inc., the owner of such lifestyle networks as the Food Network and HGTV.

The transaction would cover AT&T’s WarnerMedia division, which also includes TNT, TBS, HBO as well as the Warner Bros. television and film studio, and would create a separate media company at a time when both companies are under pressure as their audiences are increasingly abandoning cable and satellite TV connections.

They’re relying more on Facebook, TikTok and YouTube as well as streaming services like Netflix. The deal to give up its media business marks a major retrenchment by AT&T, which fought hard to push a  transaction through in 2018 to buy Time Warner for $85.4 billion.


Source: AP – All contents copyright 2021 Associated Press.  All rights reserved.


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